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Key Responsibilities
  • Manage A&K UK, Villas & Retail social media accounts
  • Work with Senior Marketing Manager – Distribution and PR & Comms Manager to craft and implement social media strategy to achieve high growth of an engaged A&K community and increase return on investment
  • Work with Programme Marketing team to develop engaging and innovative content for regularly scheduled posts to build meaningful connections with target personas and promote brand-focussed messages
  • Liaise with Customer Relations Manager and PR & Comms Manager to manage customer service and crisis communications processes and messaging
  • Coordinate social media messaging with marketing team, product team, and agencies to align with campaign strategy
  • Moderate all user-generated content on social media platforms ensuring all conversations remain in-line with company policy and maintain brand reputation
  • Implement social media advertising campaigns to prospect and remarket to target audiences and work closely with SEM Executive and Media & Digital agencies to align social media advertising with all digital advertising activity
  • Audit and analyse social media presence providing regular reporting on visitor data, effectiveness of campaigns and communications and return on investment
  • Identify key influencers across all relevant lifestyle sectors to build sustainable and mutually beneficial partnerships with
  • Produce regular reporting demonstrating ongoing optimisation, community growth and engagement and performance trends
  • Monitor and report on competitor activity
  • Monitor and report on technology developments in social media space and provide insight into A&K uses for such developments
 
Skills required
  • Excellent written and verbal communication skills
  • 2-3 years social media marketing experience
  • Experience of using social analytics and listening tools preferred
  • Knowledge of digital marketing channels and tactics
  • Ability to prioritise workload and requests coming from multiple stakeholders in a fast-paced deadline driven environment
  • Keen eye for detail and accuracy

 

In return we offer an attractive package and the opportunity to work for one of the best companies in the area.

If you would like to learn more about the position or apply please send your CV, salary expectations and cover letter to: careers@abercrombiekent.co.uk