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A&K Philanthropy & Responsible Tourism  


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The goal of Abercrombie & Kent Philanthropy (AKP) is to provide long-term support for existing natural ecosystems to ensure that human populations, flora and fauna continue to survive and coexist successfully.

A&K and AKP have pioneered a new form of community development assistance by forging informal partnerships with grassroots initiatives and compassionate travellers.

"A decade ago, Abercrombie & Kent introduced wood-saving stoves to the Masai. Total rejection," says A&K co-owner Jorie Butler Kent. "Only when the Masai learned that the stoves would conserve resources and reduce wood collection by 70% did they become interested. Moral: Education is the key to alleviating poverty."

AKP traces its beginnings back to 1982 when funds were first raised for conservation efforts within the Masai Mara National Reserve. Today, AKP carries on our commitments on a global scale, sponsoring projects that address pressing environmental, educational and public health needs in all the regions we operate.

•   Reduce the impact of climate change
•   Take a proactive role in protecting endangered species
•   Educate local people to protect the environment for their benefit and future generations
•   Help travellers understand fragile ecosystems so they continue to thrive

AKP has once again been recognized in the World Savers Awards, earning top honours in the 2011 Doing It All category for our contribution to Poverty Relief, Environmental and Cultural Preservation, Education Programs, Wildlife Conservation and Health Initiatives.

Travel + Leisure has awarded A&K the prestigious 2010 Global Vision Award for its pioneering work in harnessing the power of travel to protect the environment, preserve cultures and transform communities.


AKP Click here to visit the Abercrombie & Kent Philanthropy (AKP) website

Wheels of Change Success!

Wheels of Change Success!

Hester Parsons tells us about the success of Wheels of Change campaign.

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‘Chipego’ – The Gift of a Bike Shop

‘Chipego’ – The Gift of a Bike Shop

After a number of weeks waiting in a state of high anticipation news reached us that the Cheltenham container, packed full of over 270 bikes, had safely reached its final destination of Nakatindi, Zambia.

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Literacy Program Launched in Kenya

Literacy Program Launched in Kenya

On Friday, October 23rd, AKP’s new literacy program launched in the Masai Mara. The event was attended by more than 1,500...

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