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Key Responsibilities
  • Analysis and understanding of industry trends, target consumer and customer behavior and enquiry and sales patterns to identify relevant and timely marketing opportunities
  • Creation of marketing and content calendar for product lines taking into account seasonal trends, market demand and channels for maximum ROI
  • Ongoing reporting on marketing activity to identify future opportunities
  • Produce creative briefs and liaise with creative team to prepare on brand, visually effective and relevant marketing collateral
  • Day to day management of product line budgets and advertising deadlines
  • Work with multiple stakeholders to maximise engagement and distribution of product content with particular focus on:

- Product Managers; to identify priority product for promotion and feedback trends and competitor activity for future development

- Distribution team; to ensure timeliness and maximum reach for content and product and support distribution team in sourcing third party partnerships to increase awareness of product line to new relevant audiences

- Sales teams; to communicate activity schedules, source feedback on effectiveness of campaigns and utilise sales expertise to improve content

- Campaign Marketing Executive; to ensure effective management of deadlines and successful flow of work between marketing teams

Required Skills
  • Minimum 2-3 years of marketing experience
  • Exceptional communication and organisational skills
  • Ability to manage multiple projects in a fast paced deadline driven environment
  • Previous experience/knowledge of travel industry preferred
  • Must be data-driven, analytical and love solving problems

 

In return we offer an attractive package and the opportunity to work for one of the best companies in the area.
 
If you would like to learn more about the position or apply please send your CV, salary expectations and cover letter to: careers@abercrombiekent.co.uk