While Saudi Arabia is a destination for millions of people who make the pilgrimage to the holy city of Mecca, this enigmatic kingdom tends to be a road less travelled for western visitors. Until now.
You can be one of the first to explore this vast oasis of sun, sea, sand, and snow (yes, snow) with one of A&K’s knowledgeable guides – many of whom are women – who will showcase the country’s ancient, natural, and futuristic wonders from the fragrant spice souks of Jeddah to the shimmering skyline of Riyadh.
“Saudi Arabia is the next go-to destination for pioneering adventure travellers, with a slew of archaeological wonders, like AlUla, an archaeological treasure poised to become the next Petra,” said A&K Founder Geoffrey Kent.
A country more than nine times bigger than the UK, Saudi Arabia lies between the azure reefs of the Red Sea and warm waters of the Persian Gulf. It is fringed by the Empty Quarter (Rub al-Khali) the largest sand desert in the world famously crossed by the great British adventurer Wilfred Thesiger.
Saudi’s rich heritage and traditions have been shaped by its position as a historic trade hub and the birthplace of Islam. In recent years, this homeland of the Bedouin has undergone a significant cultural transformation, evolving century-old customs to fit the contemporary world.
The kingdom sparkles with 350 sites of historical importance, spanning the ruins of ancient towns to Jeddah’s magical Al Balad, and the spectacular beauty of AlUla, one of the oldest cities in the Arabian Peninsula.
Natural wonders include the red dunes of Al Nafud Desert, and Wahbah Crater, created following a prehistoric volcanic explosion. Soaring, juniper-clad mountains of the Asir lie to the south-west while the date palm oasis of Al-Hofuf is in the east.
It may come as a surprise to hear the country’s highest mountain range, the Sarawat, has just been awarded the Winter Asian Games in 2029. Home of the Arabian leopard, it promises ‘a destination like no other on Earth’, with plans for the Gulf ’s first outdoor ski resort at Trojena which is part of a $500 billion so-called ‘giga-project’ Neom. Anchoring its green city project is The Line, a 100-mile metropolis clad in a mirrored façade that reflects the desert. This futuristic city plans to accommodate nine million residents who would live vertically and move horizontally via a ‘belt’.
As you can see, Saudi Arabia is a kingdom with a vision, and this is the perfect time to visit.
Join us on a voyage of discovery from the palm-fringed port of Jeddah to the treasure trove of rock-carved tombs at AlUla and the sleek skyline and ornate mosques of Riyadh. Staying true to our pioneering spirit, we run our own operations in Saudi with our team constantly researching new and cultural experiences. With our ability to open doors, a Saudi itinerary with A&K is guaranteed to be unforgettable.