Chill in Sweden’s cosmopolitan cities before you holiday in the frozen reaches of its north
Visiting Sweden feels like stepping into a glossy lifestyle magazine. The people are beautiful, their interior design is the envy of the world and the unfettered natural beauty of the countryside is picture-perfect.
Let us put you in the picture, too. Your holiday in Sweden could be spent exploring lonely, remote corners of the archipelago or feasting on Scandi cuisine in its sophisticated cities. It will reveal to you a diverse country with a compelling Viking history, a contemporary design scene and an ageless natural beauty.
No holiday to Sweden would be complete without a visit to one of its vibrant cities. Here you can soak up some culture on a city break in cosmopolitan Stockholm or taste world-class cuisine in Gothenburg. Head to Sweden's third largest city, Malmö, where you’ll find the Öresund bridge connecting the city to its cool neighbour Copenhagen.
Compared to other European countries, large parts of Sweden are uninhabited which makes getting off the beaten track easy. Why not discover the myriad islands in the south or head north to the forests and mountains of the ethereally beautiful Lapland?
In Sweden’s most northerly towns you’ll be able to bask under the midnight sun in the summer or observe the mysterious northern lights in winter. Here you will also find the culture and traditions of the indigenous Sami people. You could stay in an ice hotel, lodge in a forest tree hotel or head off into the endless white on a snowmobile or dogsled.