Unsurprisingly over the years, I’m asked the same question over and over again: “Geoff, where should I go next”? It might be an annual family holiday, a milestone celebration or a family reunion with kids, grandkids and family friends. And this year with the world emerging from a travel hiatus, the question is still the same.
After 60 years in travel, I think I know a thing or two about what people want from their holidays - to be inspired with a combination of luxury and adventure. How can we make an experience more exclusive and unique? Over the past decade the definition of luxury has changed. There is an emphasis on experiences and personalised service, rather than the mere physical trappings of luxury. To me true luxury is the privilege of discovery, adventure, relaxation and insight, enjoyed in a context that perfectly suits the experience. Seamless service, safety and security are a given. But it is the unexpected that inspires a sense of wonder and elevates an adventure into a true luxury experience.