Abercrombie & Kent’s in-the-know travel experts reveal the most exciting destinations to visit in 2024, from the hotspots having a moment to under-the-radar regions you need to know about – plus our exclusive and innovative new ways to see them.
It is an exciting year for travel. It is the first year that the whole world has properly, finally, reopened all its borders. Travellers are thinking bigger and bolder for 2024, embracing long-haul destinations and travelling for longer to really get under the skin of new cultures through ever-more-immersive experiences – the new luxury. Many are seizing the day, keen to be first to go to bucket-list destinations before everyone else does.
“We are seeing more and more travellers wanting to really push the boat out in 2024, and take the long-haul trips of a lifetime they’ve been dreaming about for a long time,” says Geoffrey Kent, the Founder and Chairman Emeritus of Abercrombie & Kent. “Australia is back in business, while Kenya, Costa Rica and Sri Lanka are proving hugely popular with families. Cold climates are the surprise new trend for 2024. And top of everyone’s wishlist for 2024 is Japan.”
As Japan’s popularity soars, savvy travellers are heading away from the bright-light-big-cities to find the ‘real Japan’ in certain lesser-known regions (more on those below). Others are looking to beat the crowds by heading to remote, little-visited wildernesses for truly intrepid adventures – the deserts of Texas or Arizona, or the white desert of the Arctic Circle.
Here, our international network of in-the-know travel experts reveal their insights, travel trends, and top destinations to watch in 2024 – as well as the best ways to see them, with our brand new collection of bespoke, innovative, and highly immersive experiences.